Nowadays, your website is the first impression upon the potential customer, their first port of call when they want a service. More often than not, if a person needs a particular service or product, they will use a search engine to find a company that can provide what they need.

So, to put it simply, your website will be the first point of contact with your business and as they say, ‘first impressions count’.

Check our handy tips about what you need to do to make sure your website will keep the customers interested and help your business…

Be Audience Friendly – Work out why customers visit your website and what they want from it. Once you’ve understood that, then you can tailor your website so that it satisfies the customer needs.

Make Sure it’s Functional – Nothing is more likely to put the customer off than having a website that is confusing and difficult to use. Make sure your navigation bar is in a prominent place and is clear to the user. The key is to make it as easy as possible for the customer to use!

Make an Impact – Make sure your website stands out to make sure it is unique and makes a long lasting impression. You can do this in many ways, through design, theme, quirky elements, the list is endless. But the more memorable and attention-grabbing your website is, the longer the customer is likely to spend looking at it!

Use Relevant Images – Ok so yes, you need to actually explain what you do or sell with words but remember a picture is worth a thousand words. It may sound silly, but you need to make sure your pictures are relevant to your business and make sure you have the right to use them!

Be Mobile Friendly – With the amount of people using mobile devices to access websites these days your website needs to be mobile friendly. Make sure your website can be used on mobile devices, by either building a separate mobile website or adapting your current one so that customers can access, and use, your website from any device.