Yesterday the UK Government unveiled a new aggresive advertising campaign to back up current Government policy aimed at reducing the rate of tax avoidance.

The new campaign will cost £917 million and all the adverts have been designed by M&C Saatchi. Look out as they will very quickly be appearing on a buildboard near you.

The aim of the new ad campaign is to raise an additional £7 billion in tax receipts this year.

There has already been an instant reaction to the new adverts with many critics suggesting that HMRC continually put excessive pressure on certain tax groups, while taking in easy on individuals or organisations who may owe hundreds of millions of pounds.

Jennue Granger, HMRC’s new head of enforcement spoke The Guardian: “Our message to the small percentage who don’t pay is a simple one: the net is closing in. WWe will detect you if you haven’t put a job through the books, if you haven’t declared investment income, if you’ve hidden assets offshore or if you haven’t even registered for VAT.”

Do you feel that HMRC are looking for ‘easy targets?’, do they not put enough time into recouping revenue from serial tax avoiders?