First decline in global mobile phone sales since 2009
For the first time since 2009 there has been a decline in global mobile phone sales, 08Direct investigates.
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Mobile marketing trends revealed
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We reveal the latest stats on mobile marketing, including demographics, budgets and what people use their phone for
read moreSmartphones to signal the end of cash and credit cards?
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Interesting research findings emerged this week in America to suggest that the ‘mobile wallet’ could replace cash and credit cards as the preferred method of payment of goods in little under a decade. Just under two thirds (65%) of the tech expects that took part in Pew Research Center’s Internet & American Life Project feel…
read moreGoogle AdWords’ new ‘click to call’ feature – making your 08 number even more powerful
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On Friday, Google announced a new development which is of massive importance to anyone that uses Adwords to promote their business and includes a phone number in their advert. In the coming weeks, Google is introducing ‘click to call’ functionality, so that phone numbers displayed in AdWords ad text will be automatically converted into a…
read moreBig businesses look to SMEs for marketing inspiration
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David and Goliath. The FA Cup third round. There are plenty of examples of small triumphing over big, but in business, it is generally accepted that larger is better. Bigger budgets, more resources, greater power and higher profile brands are all the things that most small business owners have traditionally coveted. But this situation may…
read moreA tribute to Dennis Ritchie
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Steve Jobs’ passing was rightly lamented in the world’s media, but I wonder how many people will note the passing of Dennis Ritchie? Far fewer, I’ll bet, but arguably he was many, many times more important to IT innovation than the Apple founder. Ritchie’s software creations and their direct descendants run pretty much everything we use…
read moreBlackBerry’s ongoing service disruption puts RIM under pressure
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BlackBerry users now find themselves facing a 3rd consecutive day of service disruption. As a result, RIM, BlackBerry’s maker, whose recent financial results have disappointed investors (we blogged about it here ) is now under further pressure as it faces the prospect of losing subscribers who are disgruntled due to service quality. In addition, BlackBerry’s competitors…
read moreSteve Jobs – 1955 2011
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It was with great sadness that I heard the news this morning reporting Steve Jobs’ passing. Regardless of whether you are an Apple devotee or not, it is undeniable that Steve Jobs’ vision, creativity and innovation has had a dramatic impact on our personal and business lives. His inventions were always way ahead of the…
read moreHas the iPhone 4S launch bruised Apple?
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So, there’s a new iPhone, but it’s not the one the world was expecting. In fact the iPhone 4S is really just a slightly enhanced version of the existing model. It has the same look and feel as the existing iPhone 4, which was launched 15 months ago, but boasts an improved camera, longer battery…
read moreUK managers fear we are going back to recession
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I have to confess that I didn’t really want to write this blog, because I fear that I am now contributing to the self-fulfilling prophecy that says we are talking ourselves back into recession again… We, as business owners and managers, need confidence. Confidence from our customers. Confidence from the banks. Confidence from our suppliers.…
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